When we approach our communications just to inform, we relinquish our
potential power, the opportunity to persuade, to shape opinion and the the
way your audience makes decisions. Do not leave the potential opportunity
atyour disposal.
- Set your goals : Spend time considering what they would be most interested in. Think about
their reservations. Develop answers to the questions they will ask.
Structure the presentation around concerns and topics critical to
influencing their thoughts and actions. - Articulate clear points and recommendations
Once the audience is clearly understood, it is easier to align key points
and recommendations with issues important to them. - Provide clear action steps
Clearly outline your team's plan of action, allowing the audience to know
what to expect.
The message becomes memorable
The message is easier to remember when you structure it considering their
position, providing clear recommendations and action steps.
Inspired by David Brenner's "Move the word".
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