Treat every communication opportunity as an opportunity to shape opinion.
This can be about your organization, your product or your service. When you
do so you will dramatically increase your chances for success.
Start by setting your goals. Consider your audience's interests. Structure
your presentation around concerns and topics critical to influencing their
thoughts and actions. Follow this by clear recommendations which are then
outlined in clear action steps. All this will make your message memorable
to the audience.
When you prepare to persuade rather than merely inform, you leave little to
chance.
Inspired by David Brenner's "Move the word".
Link : The Manifesto
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