Converting need into demand

David Green was responsible for creating the amazing Aurolab at the Aravind
Eye Institute in Madurai, India.

There, he brought the cost of intraocular lenses for cataract surgery down
from hundreds of dollars a pair to $4, creating the ability for Aravind to
carry out more than a quarter of a million cataract operations a year, many
of them for free.
In his talk about the business of social entrepreneurship, Green gave one
of the best definitions of what design does: converting need into demand.
Embedded in those four words is everything about understanding human need,
creating functional solutions, having emotional appeal, and communicating
in an engaging way.

David Green,

Quoting Tim Brown, Businessweek September 14, 2007 :
Davos Summers in Dalian, China
Tim Brown, chief executive of IDEO, takes a design-focused look at the
goings-on at the World Economic Forum's summer session