"Business success formula literature" in numerous books published by bestselling authors claim to have isolated the promised land of outstanding performance. Such books naturally appeal to managers who are constantly on the lookout for a way to deliver great results. Yet for all their appeal, for all their attractive words and inspiring promises, they are deeply mistaken. Wise managers should see these blueprints and formulas for what they are: At best, they provide comfort and inspiration by repeating commonsense bromides. At worst, they can be dangerous, diverting managers' attention from the real nature of competition, which invariably involves probabilities under uncertainties.Click here to download the full story from "Change this"
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