The Brand Called You

No matter what you're doing today, there are four things you've got to measure yourself against.

First, you've got to be a great teammate and a supportive colleague.
Second, you've got to be an exceptional expert at something that has real value.
Third, you've got to be a broad-gauged visionary -- a leader, a teacher, a farsighted "imagineer."
Fourth, you've got to be a businessperson -- you've got to be obsessed with pragmatic outcomes.

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

Quoted from Tom Peters

To read the full article go to :
http://www.fastcompany.com/magazine/10/brandyou.html