(The Dream!) (The Love!)It All Adds Up to … THE BRAND. (The Story!)
In the end, it is all about CHARACTER!
Futurist Rolph Jensen, head of the Copenhagen Institute for Future Studies, puts it more oceanically: “We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated : emotion. Imagination, myth, ritual—the language of emotion—will affect everything from our purchasing decisions to how we work with others. Companies will thrive on the basis of their stories and myths. Companies will need to understand that their products are less important than their stories.”
Mr. Jensen, has a point
“WHAT’S THE DREAM?” When Kevin Roberts took over as Big Boss at Saatchi & Saatchi, he had a dream: Nothing is impossible. To be revered as a hothouse for world-changing creative Ideas that transform our clients’ brands, Businesses, and Reputations.
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