Saturday, May 3, 2008

What Firefox says about you

A quick glimpse at just about any profession shows you that the vast
majority of people who succeed professionally also went to college.

This could be because college teaches you a lot.

Or it could be because the kind of person that puts the effort into
getting into and completing college is also the kind of person who
succeeds at other things.

Firefox is similar.

Example: 25% of the visitors we track at Squidoo use Firefox, which is
not surprising. But 50% of the people who actually build pages on the
site are Firefox users. /Twice/ as many.

This is true of bloggers, of Twitter users, of Flickr users...
everywhere you look, if someone is using Firefox, they're way more
likely to be using other power tools online. The reasoning: In order to
use Firefox, you need to be confident enough to download and use a
browser that wasn't the default when you first turned on your computer.

That's an empowering thing to do. It isolates you as a different kind of
web user.

If I ran Firefox, I'd be hard at work promoting extensions and power
tools (I love the search add-ons) and all manner of online interactions.
Think of all the things colleges do to amplify the original choice of
their students and to increase their impact as alumni.

And if I ran your site, I'd treat Firefox visitors as a totally
different group of people than everyone else. They're a self-selected
group of clickers and sneezers and power users.

In the lingo of Nancy Reagan, Firefox is a gateway drug.

Quoted from Seth Godin's Blog

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