Beyond Sampling: Advertrying Gets Target to Experience Product When and Where It's Most Relevant
By Brian F. Martin
Published: October 22, 2007
One of the greatest challenges facing corporations today is deciding where to invest their marketing dollars at a time when there are more choices than ever. Marketers and their agencies are searching for new ways to profitably persuade consumers to buy. In this quest, some have found the answer lies in the product itself. ...
Read the full article at Advertising Age
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