Skoda going global - Coming to Indonesia?

Could Skoda be given the opportunity to enter the challenging automobile market in Indonesia?

Skoda - The new Eurapean People's Car

Due to it's unrelenting focus on building better cars at bargain-basement prices the Skoda brand has reached new heights globally. The brand now stands at the top of quality surveys in Europe in the company of both Honda and Lexus. Due to this quality push Skoda now outperforms even Toyota as one of Europe's fastest growing car brands.

Since the Skodas share a lot of parts and technology with the VW's they could be presented here in Indonesia as a budget VW with models being planned for as low as US$ 7000. This of course could be very much helped with the construction of a Skoda plant in Indonesia, to attain tax credit giving it a shot at penetrating the high-volume budget car segment.

All of this would be a great challenge for the branding effort of Skoda for the Indonesian market, as the brand is virtually unknown in the country. By using a creative, dynamic approach based on its heritage an technology significant penetration could be achieved. VW here is not seen as the people's car as it's name proclaims, but as a luxury brand. Skoda could be the new People's Car of European descent.