Saturday, September 29, 2007

Age 72 going on 45

Growing old gracefully.

When you are young, you look up to your seniors. Is it not more important to be a fit 72-year old as opposed to a 45-year old carrying carrying excess plastic? No matter how good your surgeon, it always shows.

Somehow.

Brainstorming via networks

Using global networks to collabrate an international team enables you to work virtually non-stop to develop a project. But getting such a multi-cultural team involved, requires cultural understanding between the members and exploitation of the members' strengths. This would also imply that while one team rests the other continues.

Inspired by Ricoh

Friday, September 21, 2007

Skoda going global - Coming to Indonesia?

Could Skoda be given the opportunity to enter the challenging automobile market in Indonesia?

Skoda - The new Eurapean People's Car

Due to it's unrelenting focus on building better cars at bargain-basement prices the Skoda brand has reached new heights globally. The brand now stands at the top of quality surveys in Europe in the company of both Honda and Lexus. Due to this quality push Skoda now outperforms even Toyota as one of Europe's fastest growing car brands.

Since the Skodas share a lot of parts and technology with the VW's they could be presented here in Indonesia as a budget VW with models being planned for as low as US$ 7000. This of course could be very much helped with the construction of a Skoda plant in Indonesia, to attain tax credit giving it a shot at penetrating the high-volume budget car segment.

All of this would be a great challenge for the branding effort of Skoda for the Indonesian market, as the brand is virtually unknown in the country. By using a creative, dynamic approach based on its heritage an technology significant penetration could be achieved. VW here is not seen as the people's car as it's name proclaims, but as a luxury brand. Skoda could be the new People's Car of European descent.

Saturday, September 15, 2007

The Law of Attraction

Analyzing the law of attraction from a creative business development point-of view is the logical next step after reading "The Secret",
http://www.thesecret.tv

This follows from the statement that we attract what we think. That one should start thinking creatively about what to think. And... at the same time we should be careful about what we wish (or think), as it may come true.
For this reason it is of ultimate importance that we direct our thoughts (wishes, actions) in a positive constructive way towards the goals we set ourselves, despite the negative feedback we may receive at times.

Following this, it is vital not to get too focused on our competition, since the resulting solutions will tend to end up being just variations of more of the same, lacking any serious creative lateral thinking.
In short : A COPY

Sirk.kx@gmail.com
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